GWIC

About GWIC

Great Western Insurance Company (GWIC), an affiliate of American Enterprise Group, specializes in final expense whole life insurance. In April 2023, the company began the process of unifying under its new brand name, Wellabe.

The company's core product is Final Expense Whole Life insurance, which is designed to cover costs associated with funerals and other end-of-life expenses. GWIC offers three distinct plans under this category: Great Assurance®, Graded Benefit, and Guaranteed Assurance. These plans provide coverage up to $40,000 without requiring a medical exam, and acceptance is guaranteed for individuals between the ages of 40 and 80. The business model focuses on accessibility, with premiums that do not increase and coverage that cannot be canceled as long as payments are made. For the 'Guaranteed Assurance' plan, there is a limited death benefit for the first two years if death is from non-accidental causes, which amounts to 110% of premiums paid. After this period, the full face amount is paid.

GWIC operates through a network of agents who utilize an online portal, MyEnroller℠, for electronic applications, which uses prescription and medical data to often provide an instant underwriting decision. The company provides extensive support to its agents, including an agent portal with training materials, sales and marketing resources in English and Spanish, and quoting tools. Customers can manage their policies through an online portal and a dedicated customer service team.