GuruShots

About GuruShots

GuruShots operates a gamified, crowd-powered platform that merges mobile gaming with photography, creating a competitive environment for photographers of all skill levels. Founded in 2014 by Gilon Miller and Eran Hazout in Tel Aviv, Israel, the company was established to provide a space where photographers could challenge themselves, gain inspiration, and receive real-time feedback. The platform's core offering consists of daily themed photo challenges where users submit their work to be voted on by peers.

The business model targets a global community of photography enthusiasts, from casual smartphone users to serious hobbyists with high-end DSLRs. Revenue is generated through a freemium model. While participation is free, users can make in-app purchases for power-ups—such as 'swaps' to change a photo mid-challenge or 'keys' to submit additional photos—which provide a competitive edge. The platform also partners with major brands like Adobe and Kodak for sponsored challenges, offering prizes that range from in-game items to cash and photography gear. An estimated annual revenue of $8.8 million was reported, with some paying users averaging $50 per month.

The user journey on GuruShots is structured around a progression system, where participants advance from 'Newbie' to 'Guru' status by accumulating votes, points, and achievements from over 8 billion monthly votes. Reaching 'Guru' status allows users to host their own challenges, influencing the community by selecting winning photos. A significant feature is the opportunity for top-ranked photos to be featured in physical exhibitions held in major cities worldwide, providing tangible exposure for its members. Following a period of growth, which included raising a total of $6.5 million in funding, GuruShots was acquired by Zedge in April 2022 for approximately $35 million.