Guomai

About Guomai

Guomai Culture & Media Co., Ltd. operates as a cultural media company with a primary focus on book publishing and distribution, which constitutes the main pillar of its revenue. The company was established in 2012, co-founded by Lu Jinbo and Zhou Qiaorong, the mother of renowned writer and director Han Han. Lu Jinbo, the company's chairman and a pivotal figure, transitioned from being a celebrated internet writer under the pseudonym "Li Xunhuan" to a cultural entrepreneur, having previously been involved with ventures like the literature website "Rongshu-xia" and Wanrong Book. His journey from a prominent figure in the first generation of Chinese internet literature to a publisher gives him a distinct perspective on content and market trends.

The company's business model is centered around a "publishing + internet" strategy, leveraging online platforms and new media for marketing and distribution. This approach involves not just traditional book sales but also digital content, including e-books and audiobooks, as well as IP-derived operations. Guomai strategically signs influential authors and scholars, such as Yi Zhongtian, Han Han, Feng Tang, and Li Jihong, often making them shareholders to create a deeply integrated partnership. This model ensures a stable output of high-quality content and aligns the interests of the creators with the company's success. A significant portion of its success comes from repackaging and republishing public domain classics, making them appealing to a younger audience through modern design and marketing.

Guomai's revenue is primarily generated from book planning and distribution, which consistently accounts for over 90% of its income. The company also generates revenue from digital content and, to a lesser extent, from IP衍生 and operations, which includes investments in film projects. Guomai has been involved in the production of several films, including "The Continent," "Ever Since We Love," and "Duckweed," often in collaboration with its key author-shareholders like Han Han. The company successfully went public on the Shenzhen Stock Exchange's ChiNext board on August 30, 2021, a milestone aimed at raising capital to expand its copyright library.