COMPANY PROFILE

Gumball

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Connecting advertisers with podcast hosts for targeted, host-read ads through an advanced search tool

Los Angeles, United StatesFounded 2019Consumer Services

Valuation $50–100M Last recorded · 2022

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Gumball

Gumball.fm is a dynamic startup that operates in the podcast advertising market. The company provides a platform that connects advertisers directly with podcast hosts to facilitate the creation and delivery of host-read ads. Host-read ads are advertisements read by the podcast hosts themselves, which tend to be more engaging and trustworthy for listeners.

Gumball.fm serves two main types of clients: advertisers looking to promote their products or services, and podcast hosts seeking to monetize their content. The platform boasts a sophisticated search tool that allows advertisers to browse through a diverse library of high-quality podcasts across various genres such as comedy, society, culture, education, TV, film, art, kids, family, health, fitness, leisure, news, business, true crime, fiction, science, religion, spirituality, sports, technology, history, food, and music. This enables advertisers to find the perfect show that aligns with their target audience.

The business model of Gumball.fm is based on facilitating transactions between advertisers and podcast hosts. Advertisers pay to have their ads read on podcasts, and Gumball.fm takes a commission from these transactions. This model ensures that podcast hosts can focus on creating content while Gumball.fm handles the logistics and tracking of ad placements.

Gumball.fm has successfully delivered over 12,000 live host-read ads for more than 520 brands, showcasing its effectiveness and reach in the podcast advertising space. The platform's technology tracks all the details of the ad process, providing transparency and efficiency for both advertisers and podcast hosts.

In summary, Gumball.fm is revolutionizing podcast advertising by making it easy for advertisers to connect with podcast hosts and reach their desired audiences through engaging host-read ads.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2019
Headquarters: Los Angeles, United States
Employees: 28
Open positions: 1
Dealroom signal: 69.4/100
Industry: Media
Sector: Consumer Services
Client focus: b2c
Links: Website LinkedIn

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Mar 2022	$10M	$40M	Craft Ventures · Vertical Venture Partners · Calm Ventures · EJ	↗
SEEDEquity / VC	Jan 2019	$2M	$8M	Union Square Ventures	—

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Growth signals

Gumball website traffic

Latest recorded traffic for Gumball is 3.5K monthly website visits, down 42.6% over the last three months. Gumball's team grew 12% over the past year.

Latest monthly visits3.5K 3-month web change-42.6% 1-year team growth+12%

Monthly website visitsOct 2022–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Account ManagerLos Angeles Metropolitan Area · Sales · Jul 10, 2026

1 distinct opening shownExplore hiring signals →

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