Guild Living

About Guild Living

Guild Living is a developer and operator of urban later-living communities in the UK, established as a partnership between financial services giant Legal & General and a team of experts in design, development, and wellness. The company was co-founded by Michael Eggington and Eugene Marchese, who collectively have over 50 years of experience in senior living projects across Australia, the US, and the UK. The firm was launched to address the significant undersupply of age-specific housing for the UK's growing population of people over 65.

Guild Living's business model focuses on developing and operating high-end retirement communities in vibrant, central urban locations. This strategy aims to reintegrate older people into the heart of communities, combating social isolation and enabling them to maintain an active, independent lifestyle. The communities are designed to include around 200 apartments each, offering one to three-bedroom units for rent or purchase. Revenue is generated from the sale and rental of these residences, alongside fees for a comprehensive suite of services.

The company's core offering combines premium apartments with extensive wellness programs and 24-hour support. On-site facilities are planned to include restaurants, physiotherapy gyms, pools, and consulting rooms for GPs, many of which will be open to the wider local community to foster integration. A key feature is the "GUILD TECH" platform, an AI-driven system developed with experts in gerontology and medicine to monitor health indicators, guide care teams, and support residents' independence. Guild Living also provides short-term stays and retreats designed as immersive wellbeing experiences. The company has announced plans for developments in several UK locations, including Bath, Epsom, Uxbridge, and Walton-on-Thames.