Guidde

About Guidde

Guidde is a generative AI platform that automates the creation of video documentation for software applications. Founded in 2020 by CEO Yoav Einav and CPO Dan Sahar, the company is headquartered in Tel Aviv, Israel, with an office in New York. Einav possesses over 13 years of experience in product management and software development, with a background in cloud, big data, and AI technologies. Guidde aims to simplify knowledge sharing for both internal teams and external customers.

The platform, described as an AI Digital Adoption Platform (ADAP), enables users to record their workflows on-screen. Guidde's AI then automatically generates step-by-step video guides, complete with highlights, AI-generated voiceovers in over 100 languages, and written instructions. This process reportedly creates video documentation 11 times faster than traditional methods. The platform includes a user-friendly editor, allows for custom branding, and has features to blur sensitive information for security and compliance. The final videos can be shared via links or embedded into various business tools like Salesforce, Zendesk, and Slack.

Guidde operates on a subscription-based business model, offering several pricing tiers, including a free plan with limited features, a Pro plan, a Business plan, and a custom Enterprise plan. The model primarily charges on a per-creator basis. The company targets a broad range of B2B clients, including customer support teams, product managers, HR departments, and corporate trainers in sectors like SaaS, e-commerce, and healthcare. Notable customers include Nasdaq, Yahoo, Anheuser-Busch, Bayer, and SentinelOne. The platform is designed to help organizations reduce support tickets, improve employee onboarding and training, and streamline the announcement of new features.

Since its inception, Guidde has raised a total of $80.6 million over multiple funding rounds. A significant Series B funding round in February 2026, led by PSG Equity, raised $50 million with participation from investors like monday.com, Norwest Venture Partners, and Qualcomm Ventures. The company has reported triple-digit annual revenue growth for three consecutive years.