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Guidance

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Customer-centric commerce services provider for manufacturers and merchants in b2c and b2b markets

Marina del Rey, United StatesFounded 1993Other B2B Software
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Guidance and the history behind them.

About Guidance

Guidance is a leading eCommerce solutions provider specializing in large-scale data migration, particularly from Magento 1 to Magento 2, and implementing headless architecture for enhanced scalability and growth. The company serves a diverse range of clients, including B2B and B2C businesses, helping them revitalize their online presence and improve customer experiences. Operating in the eCommerce market, Guidance offers services such as SaaS replatforming, creative B2C strategy, and robust API integrations to maximize efficiency and gather core data. The business model revolves around providing tailored eCommerce solutions that drive business growth and customer satisfaction. Revenue is generated through project-based fees and long-term service contracts. Guidance has been recognized as the Commerce Partner of the Year at Opticon 2023, highlighting its industry leadership and commitment to excellence. The company is led by Jon, the CIO and Co-Owner, who plays a crucial role in shaping its strategic direction and fostering partner relationships.

Source: Dealroom company data

At a glance

Founded
1993
Headquarters
Marina del Rey, United States
Sector
Other B2B Software

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

  • CD&R
  • BCI Partners
Team profiled 31 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
9 countries with
team presence
🇺🇸 United States50%
🇺🇦 Ukraine19.2%
🇫🇷 France7.7%
🇷🇸 Serbia3.9%
🇧🇪 Belgium3.9%
Top 5 of 9 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Guidance on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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