Growve

About Growve

Growve is a brand acquisition and development company focused on the health and wellness sector. Founded in 2006 by Brian Baer and Matthew Newman, the St. Petersburg, Florida-based firm specializes in acquiring, operating, and scaling brands across several verticals: dietary supplements, active nutrition, beauty and personal care, healthy foods, and pet nutrition.

The company operates as a brand aggregator, identifying and purchasing established brands, particularly those with a strong e-commerce presence. Once acquired, Growve utilizes an integrated shared services model to accelerate growth. This platform includes in-house expertise in marketplace management (including Amazon), digital marketing, supply chain management, manufacturing, and retail distribution. This structure allows the company to optimize operations, launch new products efficiently, and expand a brand's reach from online marketplaces to brick-and-mortar retailers like Walmart, Kroger, and Whole Foods. A key aspect of its strategy involves allowing the founders of acquired brands to stay on and roll equity into the larger Growve platform, incentivizing continued growth.

Growve's business model generates revenue through direct-to-consumer (DTC) sales on brand websites and e-commerce marketplaces, as well as through partnerships with retail and wholesale distributors. The company has a portfolio of over 15 owned brands and more than 2,000 products, with reported revenues surpassing $400 million. To fuel its acquisition strategy, Growve has secured significant funding, including a $175 million credit facility in 2021 and a $225 million venture debt round in 2022. In June 2025, it secured a majority equity investment led by Palm Beach Capital to support its next phase of growth.