Growficient

About Growficient

Founded in 2018 by Dirk Jan Mulder, Growficient is an agricultural technology firm headquartered in Eindhoven, the Netherlands, that provides a platform for optimizing irrigation in professional horticulture. The company operates on a Software as a Service (SaaS) and Internet of Things (IoT) business model, serving growers worldwide. Revenue is generated through its integrated system of sensors, receivers, and a data-driven dashboard called the Growboard.

The core of Growficient's offering is a patented sensor that measures water content, electrical conductivity (EC), and temperature within various growing media like coir, peat, perlite, and rockwool. These wireless, low-power sensors transmit real-time data to a plug-and-play receiver, which then sends the information to the cloud. Growers can access this data through the Growboard, an intuitive online dashboard developed in collaboration with growers and advisors. This platform provides insights into the root environment, allowing for the monitoring of irrigation strategies and early detection of potential issues. It presents data through heatmaps and graphs, offering a clear overview at the section, compartment, or location level.

Growficient's system is designed to improve crop yields and reduce failure rates by enabling more precise use of water, fertilizers, and labor. The platform can be connected to various climate computers from companies like Ridder, LetsGrow.com, and Hoogendoorn, allowing for the automation of irrigation based on the sensor data. This integration helps to create an optimal root environment by adjusting watering strategies based on real-time conditions, such as the substrate's dry-back rate or the plant's water uptake activity. The company has seen significant growth in the cannabis sector, particularly in North America.