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Gritt

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AI-automated sales operations and consultancy.

São Paulo, BrazilFounded 2026Marketing
Valuation $100–250M Last recorded · 2026
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Gritt

Gritt operates as a specialized sales consultancy that leverages artificial intelligence to execute and automate sales operations for its clients. The firm targets businesses, particularly at the CEO level, struggling with common sales process inefficiencies such as inconsistent CRM data entry, neglected follow-up communications, and the underutilization of existing client databases. These issues often result in a lack of process, data, and revenue predictability, which Gritt aims to resolve.The company's core service combines human-led strategic consulting with AI-driven execution. Its methodology is structured into a three-phase process: Understand, Build, and Automate. The initial phase involves a comprehensive diagnostic of the client's existing commercial operations to design an improved future-state process. In the second phase, Gritt constructs tailored sales processes and a structured playbook. The final phase involves deploying proprietary AI agents that operate in the background to automate key tasks. These AI agents manage functions like sending follow-ups, automatically populating the CRM without manual input from the sales team, and reactivating dormant customer bases. This automation provides leadership with real-time data and dashboards for effective management.The business model is centered on delivering a structured, AI-enhanced sales operation within a six-week timeframe, backed by a money-back guarantee. By automating repetitive administrative tasks, the service is designed to allow the client's sales team to focus exclusively on selling activities, while providing management with the data-driven oversight necessary for predictable growth.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2026
Headquarters
São Paulo, Brazil
Employees
2
Open positions
None listed
Dealroom signal
54.0/100
Industry
Marketing, Enterprise Software
Sub-industry
CRM & Sales
Sector
Marketing, Revenue Management, Generative AI, AI Data Preparation and Generation
Business model
SaaS
Client focus
b2b

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Jul 2026 $26M $104M Active Impact Investments · Obvious Ventures · Union Square Ventures ↗
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Growth signals

Gritt website traffic

Latest recorded traffic for Gritt is 230 monthly website visits.

Latest monthly visits230
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇧🇷 Brazil100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Gritt on X, ranked by likes and reposts, corporate channels excluded.

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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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