COMPANY PROFILE

Grin

Marketing software that enables direct-to-consumer brands to collaborate and manage their relationships with influencers

Sacramento, United StatesFounded 2014Marketing

Valuation $250–500M Last recorded · 2022

Revenue $10–50M Latest reported FY

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About Grin

GRIN.co is a pioneering creator management platform that assists brands in establishing their presence through the cultivation of authentic relationships with content creators. The company operates in the influencer marketing industry, serving clients ranging from startups to established brands looking to leverage the power of social media influencers to promote their products or services.

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GRIN's business model revolves around providing a comprehensive suite of tools that streamline the process of influencer marketing. These tools include a web extension for easy access, landing pages tailored to creators, and features that allow clients to import their existing influencer roster. This enables brands to identify and establish partnerships with influencers who align with their brand values and vision.

The platform also offers robust analytics capabilities, allowing clients to track and attribute sales, revenue, costs, and return on investment (ROI) at both individual and campaign levels. This data-driven approach helps brands to measure the effectiveness of their influencer marketing campaigns and make informed decisions.

GRIN also simplifies the logistics of influencer marketing by integrating with ecommerce platforms to ensure the right products reach the right influencers. Furthermore, it offers a payment platform for influencers, making the financial transactions seamless and efficient.

In essence, GRIN is a one-stop solution for end-to-end influencer marketing, providing everything a brand needs to manage and optimize their influencer relationships and campaigns.

Source: Dealroom company data