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Grey Orange

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Advanced fulfillment technology solutions orchestrated by always-solving intelligence and maximum-life robotics

Roswell, United StatesFounded 2012Robotics
Valuation $500M–1B Last recorded · 2023
Headcount 1–2k Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Grey Orange and the history behind them.

About Grey Orange

GreyOrange provides AI-driven software and robotic automation for warehouse and retail inventory management. The company's main software, GreyMatter, uses AI to orchestrate warehouse operations, while its gStore solution is a SaaS platform for real-time retail inventory management.

GreyOrange serves clients in the retail and supply chain industries, helping them manage labor fluctuations and improve efficiency. The business model focuses on providing integrated solutions of software and hardware to automate warehouse and fulfillment centers. This includes goods-to-person systems using autonomous mobile robots and robotic-assisted picking solutions. The company generates revenue through its SaaS offerings and the sale/lease of its robotic hardware.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
Roswell, United States
Employees
1,089
Open positions
None listed
Dealroom signal
84.3/100
Sector
Robotics, Unmanned Ground Vehicle, Core AI, Industrial Robotics, Logistics Automation Technology, Industrial Technology, Warehouse Automation, Intralogistics, Hard Tech, AI Applications
Technology
Artificial Intelligence, Deep Tech
Business model
Manufacturing
Client focus
b2b, b2c

Funding history

9 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES DOther financing Dec 2023 $135M $700M Blume Ventures · Mithril · 3State Ventures · Anthelion Capital ↗
LATE VCOther financing May 2022 $110M $700M BlackRock · Mithril —
Showing the latest 2 of 9 recorded eventsBook a demo for the full funding history →

Growth signals

Grey Orange website traffic

Latest recorded traffic for Grey Orange is 28K monthly website visits, down 28.2% over the last three months. Grey Orange's team grew 4.9% over the past year.

Latest monthly visits28K 3-month web change-28.2% 1-year team growth+4.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

13 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

  • Alps Ventures
  • Blume Ventures
  • The Hatch Group
  • Rajesh Sawhney
  • Samir Sood
  • BITS Pilani

Series A1 investor entered at this stage

Series B and later6 investors entered at this stage

  • Mithril
  • Flipkart
  • InnoVen Capital
  • BlackRock
  • Anthelion Capital
  • 3State Ventures
Team profiled 65 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
13 countries with
team presence
🇮🇳 India80.7%
🇺🇸 United States15%
🇨🇦 Canada1%
🇬🇧 United Kingdom0.6%
🇳🇱 Netherlands0.5%
Top 5 of 13 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Grey Orange on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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