Greenweez.com

About Greenweez.com

Greenweez operates as an online marketplace for organic, eco-friendly, and sustainable products, functioning on a direct-to-consumer e-commerce model. The company generates revenue by selling a vast array of goods directly to shoppers, encompassing both first-party (1P) sales where Greenweez is the seller, and third-party (3P) sales where it acts as a platform for other vendors. The business was established in 2008 in Saint-Jorioz, near Annecy, France, by Romain Roy and Carl de Miranda.

The founding vision was to make organic and eco-responsible products more accessible to a wider audience, particularly those without nearby specialized stores. Romain Roy, an engineering graduate with a background in telecoms and prior startup experience, sought to create a business with a meaningful impact, merging his passion for the web with environmental values. Initially, the platform focused on non-food ecological items like LED light bulbs and solar panels. However, responding to strong customer demand, Greenweez expanded into organic food, which quickly became the dominant category, now accounting for a significant portion of its turnover. This strategic pivot fueled rapid growth, establishing the company as a key player in the French online organic market.

A major milestone in the company's history was its acquisition by the Carrefour Group in July 2016. This partnership provided Greenweez with substantial resources for growth and expansion while allowing it to maintain operational independence and its specialized focus. Post-acquisition, Greenweez has expanded its European footprint, acquiring market leaders in Spain (Planeta Huerto) and Italy (Sorgente Natura). In 2021, the company officially became a mission-driven company ("entreprise à mission"), cementing its commitment to social and environmental goals.

The platform serves consumers across France and several other European countries, including Spain and Italy. Its product catalog is extensive, featuring over 180,000 items from thousands of brands. Categories include organic groceries, fresh produce, baby and child products, beauty and hygiene, home cleaning supplies, and more recently, eco-responsible fashion and reconditioned tech. The business aims to cater to all aspects of a sustainable lifestyle, with dedicated sections for vegan, gluten-free, and zero-waste products. To enhance customer experience, Greenweez has also launched services like "Le Marché Greenweez," offering same-day delivery in certain regions.