GREENFORCE

About GREENFORCE

GREENFORCE FUTURE FOOD AG operates as a food technology company in the plant-based food sector, headquartered in Munich, Germany. Founded in 2020 by Thomas Isermann, the company develops and markets a wide array of sustainable meat and dairy alternatives. The founding concept emerged in 2019 when Isermann, a former sports manager, identified a gap in the market for better-tasting and textured meat substitutes at a food-tech fair. His personal journey, driven by a desire for a convincing meat alternative that didn't compromise on taste, led to the creation of GREENFORCE.

The company's business model is built on an omnichannel strategy, combining e-commerce with a strong retail presence. GREENFORCE's products are available in over 10,100 retail stores, including major chains like Rewe, Edeka, and Lidl, and the company has expanded its operations to over six countries. Revenue is generated through the sale of its products directly to consumers online and through these retail partnerships. The product line, which includes over 70 items, caters to a broad consumer base of vegans, vegetarians, and flexitarians. A key element of its product strategy is the "Easy to Mix" category, offering powdered-form products that customers can prepare themselves by adding water and oil. This approach significantly reduces the need for refrigerated supply chains, positioning the products as a more sustainable alternative. The product portfolio spans plant-based meats, fish, eggs, dairy alternatives like the world's first plant-based yogurt to mix yourself, and protein drinks.

A core component of GREENFORCE's value proposition is its proprietary research in protein extraction. The company has invested years in developing an enzymatic process that converts plants like peas into high-quality, protein-rich food products, focusing on bioavailability and taste. This commitment to R&D is supported by significant investment. The company has successfully raised capital from a diverse group of investors, including venture capital firms like Globaleye Ventures and BayWa Venture, as well as prominent individuals such as former McDonald's Germany head Holger Beeck, TV presenter Joko Winterscheidt, and footballer Thomas Müller. These funds are directed towards international expansion, scaling production, and furthering research at its Munich development center. In May 2025, the company also completed a merger and acquisition with Mondarella to bolster its market position.