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COMPANY PROFILE

Greenfly

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Empowers organizations to collect, organize, and distribute digital media to partners and advocates to build awareness on social media, increase loyalty and drive new revenue

Santa Monica, United StatesFounded 2014AI
Valuation $50–100M Last recorded · 2024
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Greenfly and the history behind them.

About Greenfly

Greenfly operates in the digital media and brand advocacy market, providing an automated media sharing platform designed to amplify social media reach and engagement. The platform enables brands, sports teams, entertainment companies, and political campaigns to create collaborative content spaces known as Greenfly Galleries. These galleries facilitate real-time distribution of content to the right person at the right time, ensuring effective and timely social media sharing. Greenfly's solution is utilized by major clients such as MLB and TikTok to drive deeper fan connections and track the use of embedded services, respectively.

The business model is subscription-based, where clients pay for access to the platform's features and services. Greenfly makes money through these subscriptions, which are likely tiered based on the level of service and number of users. The company serves a diverse range of clients including brands, sports organizations, entertainment entities, and political campaigns, helping them to organize their communities into groups and leverage Greenfly messaging for collaboration.

Greenfly's market includes digital media, social media management, brand advocacy, and content distribution sectors. The platform's key features include automated content routing, real-time distribution, and community organization, which collectively help clients avoid the chaos of creating and sharing content, thereby enhancing their social media management efficiency.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2014
Headquarters
Santa Monica, United States
Employees
90
Open positions
1
Dealroom signal
66.6/100
Industry
Sports
Sub-industry
Sport Media
Sector
AI, Content Management, Sports Infrastructure, Influencer Marketing, Digital Assets, Core AI, Sports Media and Fans, Sports Content, Sustainable Development Goals
Technology
Artificial Intelligence, Mobile app
Business model
SaaS
Client focus
b2b
Investment activity
1 company, latest Jul 2023
Capital deployed
—
Preferred round
ACQUISITION

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBT✓Debt Jul 2026 $0 — Espresso Capital ↗
LATE VC✓Equity / VC Apr 2024 $14M $56M Mercato Partners · Elysian Park Ventures · ADvantage · Iconica Partners ↗
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Greenfly website traffic

Latest recorded traffic for Greenfly is 85K monthly website visits, down 9.6% over the last three months. Greenfly's team grew 1.1% over the past year.

Latest monthly visits85K 3-month web change-9.6% 1-year team growth+1.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

23 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A8 investors entered at this stage

  • Iconica Partners
  • Corazon Capital
  • Elysian Park Ventures
  • LA Dodgers Accelerator with R/GA
  • Mandalay Sports Media (MSM)
  • R/GA Ventures
  • TACK Ventures
  • Alpha Edison

Series B and later12 investors entered at this stage

  • LinkinFirm
  • DD Venture Capital
  • Higher Ground Labs
  • Chris Paul
  • Verance Capital
  • Allievo Capital
  • Go4it Capital
  • ADvantage
  • Mercato Partners
  • NBA Equity
  • Ryan Sports Ventures
  • Espresso Capital

Other known investors3 additional known investors

  • Guilherme Queiroz
  • Third Wave Digital
  • VERVE CAPITAL
Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇺🇸 United States62.5%
🇬🇧 United Kingdom10.7%
🇵🇭 Philippines8.9%
🇭🇰 Hong Kong7.1%
🇧🇷 Brazil5.4%
Top 5 of 8 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Greenfly on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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