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Greenfly
Empowers organizations to collect, organize, and distribute digital media to partners and advocates to build awareness on social media, increase loyalty and drive new revenue
About Greenfly
Greenfly operates in the digital media and brand advocacy market, providing an automated media sharing platform designed to amplify social media reach and engagement. The platform enables brands, sports teams, entertainment companies, and political campaigns to create collaborative content spaces known as Greenfly Galleries. These galleries facilitate real-time distribution of content to the right person at the right time, ensuring effective and timely social media sharing. Greenfly's solution is utilized by major clients such as MLB and TikTok to drive deeper fan connections and track the use of embedded services, respectively.
The business model is subscription-based, where clients pay for access to the platform's features and services. Greenfly makes money through these subscriptions, which are likely tiered based on the level of service and number of users. The company serves a diverse range of clients including brands, sports organizations, entertainment entities, and political campaigns, helping them to organize their communities into groups and leverage Greenfly messaging for collaboration.
Greenfly's market includes digital media, social media management, brand advocacy, and content distribution sectors. The platform's key features include automated content routing, real-time distribution, and community organization, which collectively help clients avoid the chaos of creating and sharing content, thereby enhancing their social media management efficiency.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Santa Monica, United States
- Employees
- 90
- Open positions
- 1
- Dealroom signal
- 66.6/100
- Industry
- Sports
- Sub-industry
- Sport Media
- Sector
- AI, Content Management, Sports Infrastructure, Influencer Marketing, Digital Assets, Core AI, Sports Media and Fans, Sports Content, Sustainable Development Goals
- Technology
- Artificial Intelligence, Mobile app
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Jul 2023
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Jul 2026 | $0 | — | Espresso Capital | ↗ |
| LATE VC✓Equity / VC | Apr 2024 | $14M | $56M | Mercato Partners · Elysian Park Ventures · ADvantage · Iconica Partners | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Greenfly is 85K monthly website visits, down 9.6% over the last three months. Greenfly's team grew 1.1% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A8 investors entered at this stage
Iconica Partners
Corazon Capital
Elysian Park Ventures
LA Dodgers Accelerator with R/GA
Mandalay Sports Media (MSM)
R/GA Ventures
TACK Ventures
Alpha Edison
Series B and later12 investors entered at this stage
- LILinkinFirm
DD Venture Capital
Higher Ground Labs
Chris Paul
Verance Capital
Allievo Capital
Go4it Capital
ADvantage
Mercato Partners- NENBA Equity
Ryan Sports Ventures
Espresso Capital
Other known investors3 additional known investors
- GQGuilherme Queiroz
Third Wave Digital
VERVE CAPITAL
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Greenfly on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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