Green & Grow

About Green & Grow

Green & Grow, Inc. (GGI) was an Austin, Texas-based company founded in 2010, operating within the agricultural technology sector. From a financial analyst's perspective, the firm represented an early-stage venture in the high-growth AgTech space, though it has since ceased operations.

The company's strategic focus was the development and commercialization of biologically derived agricultural products aimed at enhancing crop yields. Its flagship product line, Agriplier™, was developed from non-living, microbe-derived by-products. This formulation contained specific metabolites and compounds designed to improve crop performance. A key feature of Agriplier™ was its water-soluble nature, which allowed for straightforward application in conjunction with standard fertilizers, nutrients, and crop protection chemicals. Unlike live microbial inoculants, GGI's products were non-living, which offered advantages in shelf life and application consistency. The technology was refined for use in multiple seed treatment processes and as a liquid soil amendment. The company also developed an OMRI-listed product line called Rise Organic™ based on the same core technology.

The business model centered on providing these advanced agricultural inputs to farmers and other end-users in the agriculture sector. GGI secured a total of $9.22 million in funding over four rounds, indicating initial investor confidence in its technology and market strategy. Notable institutional investors included Mertz Holdings and Otter Capital, a private equity firm with a portfolio in biotechnology and agriculture. The funding history includes a $6 million Series B round in August 2014 led by Otter Capital and a final Series B injection of $320,000 in March 2018. Despite these efforts to capitalize the business and advance its technology, Green & Grow, Inc. is now reported as deadpooled.