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Great Question
Companies recruit participants, run research methods, and synthesize and share findings
About Great Question
Great Question is a user research platform that streamlines the process of recruiting research participants, conducting interviews, and analyzing data. The platform is designed to serve businesses that need to conduct user research, including tech startups, market research firms, and larger corporations.
The company operates in the market research industry, providing a comprehensive solution for businesses to conduct user research. The platform integrates with CRM systems, allowing businesses to bring their own users for research. It also offers features for scheduling interviews, recording and transcribing interviews, and analyzing the results.
Great Question's business model is based on a subscription service. Users can start with a free 14-day trial, after which they will need to subscribe to continue using the service. The platform also offers a range of incentive options for research participants, which businesses can fund through their incentive wallet.
The company places a strong emphasis on data protection, with compliance to SOC 2, GDPR, and HIPAA standards. It also uses AI technology to suggest interview summaries, survey questions, and highlights, which can help businesses save time and make faster decisions.
In summary, Great Question provides a comprehensive solution for businesses to conduct user research, with features for recruiting participants, conducting interviews, and analyzing data. The company operates on a subscription-based business model and places a strong emphasis on data protection and the use of AI technology.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Nov 2025 | $20M | $80M | Y Combinator · Character Capital · January Capital · Inovia Capital | ↗ |
| SEED✓Equity / VC | Jul 2021 | $2.5M | $10M | Warren Hogarth · NOMO Ventures · Jason Smale · Jon Williams | — |
Growth signals
Latest recorded traffic for Great Question is 76K monthly website visits, down 21.6% over the last three months. Great Question's team declined 18.1% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed9 investors entered at this stage
Y Combinator
FundersClub
Warren Hogarth
NOMO Ventures- JSJason Smale
Jon Williams
Twenty Two Motors- RARobbie Allan
January Capital
Series A2 investors entered at this stage
Inovia Capital
Character Capital
Other known investors2 additional known investors
Benjamin Dunphy
Immeasurable
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Great Question on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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