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GRAZA

eCommerce & Marketplaces · New York City, United States · Founded 2020

Graza is a startup dedicated to revolutionizing the way we use olive oil in our kitchens. The company focuses on providing high-quality, fresh olive oil that is affordable enough for everyday use. Unlike traditional olive oils that are often reserved for special occasions, Graza's products are designed to be used generously, enhancing the flavor of everyday meals. Graza serves a diverse range of clients, from home cooks to professional chefs, who value quality ingredients and sustainability. The company operates in the food and beverage market, specifically within the niche of premium olive oils. Graza differentiates itself by offering single-origin olive oils, which means the olives are sourced from one specific location, ensuring consistent quality and flavor. The business model of Graza is straightforward: they sell their olive oils directly to consumers through their website, graza.co. This direct-to-consumer approach allows them to maintain control over the quality of their products and build a strong relationship with their customers. The olive oils come in convenient, squeezy bottles made from post-consumer plastics, which are 100% recyclable. This not only makes the product easy to use but also aligns with the company's commitment to sustainability. Graza makes money by selling two main types of olive oil: the "Finishing Oil 21 Extra Virgin Olive Oil Punchy 500 mL," which is meant for eating and not heating, and the "Cooking Oil 16 Extra Virgin Olive Oil Mellow 750 mL," designed for everyday cooking. By offering these specialized products, Graza meets the needs of different cooking styles and preferences. In summary, Graza is a company that believes every kitchen deserves good, fresh olive oil that is affordable and easy to use. They achieve this by offering high-quality, single-origin olive oils in recyclable squeezy bottles, catering to both home cooks and professional chefs. Keywords: Olive Oil, High-Quality, Affordable, Single-Origin, Sustainable, Direct-to-Consumer, Home Cooks, Professional Chefs, Recyclable, Everyday Use.