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Gravie

Health Tech & Medtech · Minneapolis, United States · Founded 2013

Helping employees & individuals choose, buy and manage their healthInsurance MoreLess

Gravie is a health benefits company that aims to revolutionize the industry by offering simple, straightforward, and cost-effective health plans. The company operates in the health insurance market, serving both individual members and employers, with a particular focus on small and midsize businesses.

Gravie's primary offering is a health plan called Comfort. Unlike traditional health plans, Comfort has no deductible and zero copays for most common healthcare services. This means that members can access the healthcare they need without worrying about unexpected costs. The plan also includes benefits such as virtual musculoskeletal care and virtual mental health treatment.

In addition to providing health coverage, Gravie also offers a payment solution called Gravie Pay. This allows members to pay for their healthcare needs interest-free, further reducing the financial burden of healthcare.

Gravie's business model is centered on providing value to its members and their employers. The company claims that compared to traditional plans, Comfort members save on out-of-pocket costs. Moreover, employers who switch to Gravie reportedly spend less on premiums compared to their prior carrier renewal offer. The company also boasts a high retention rate, with more employees choosing the Comfort plan in their second year of offering it.

In summary, Gravie is a health benefits company that offers simple, cost-effective health plans and payment solutions to individuals and small to midsize businesses. The company's innovative approach to health benefits aims to reduce the financial burden of healthcare and increase access to necessary services.

Keywords: Health Benefits, Health Insurance, Small and Midsize Businesses, Cost-effective, No Deductible, Zero Copays, Virtual Healthcare Services, Gravie Pay, Premium Savings, High Retention Rate.

Valuation $500M–1B
Revenue $10–50M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Gravie and the history behind them.

Company overview

Gravie company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2013
Headquarters
Minneapolis, United States
Employees
440
Open positions
15
Dealroom signal
87.5
Investment activity
1 companies · latest Feb 2017
Capital deployed
Preferred round
ACQUISITION
client focusb2bclient focusb2csub industryHealth Platformsub industryInsurancebusiness modelMarketplace & ecommerceindustryHealthindustryFintechsectorLead GenerationsectorMental HealthsectorInsurtech Distribution and BrokeragesectorHealth InsurancesectorTech for PatientssectorRumoured $1BsectorLandH Insurance

Valuation & funding

Gravie funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GROWTH EQUITY VCOther financing Jun 2026 $50M General Atlantic · AXA Venture Partners · FirstMark Capital
DEBTDebt Jun 2024 $40M Trinity Capital
SERIES FOther financing Mar 2023 $179M $716M FirstMark · Atlantic Vantage Point · General Atlantic
SERIES EOther financing Jul 2022 $15M $375M Undisclosed
SERIES EOther financing Mar 2022 $75M $300M FirstMark · Split Rock Partners · Revelation Partners · Atlantic Vantage Point
FundingOther financing Jul 2021 Narwhal Ventures
SERIES DOther financing Mar 2021 Revelation Partners · FirstMark · Split Rock Partners · Atlantic Vantage Point
EARLY VCOther financing Apr 2020 Undisclosed
EARLY VCOther financing May 2018 Undisclosed
SERIES COther financing Jul 2017 FirstMark · Split Rock Partners · Aberdare Ventures · GE Ventures
Showing 10 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $24M 0% 440
2025 $24M 0% 416
2024 $24M 0% 413
2023 $24M 0% 380
2022 $24M +112.4% 225
2021 $11M +9.7% 115
2020 $10M 71
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Gravie website traffic

Latest recorded traffic for Gravie is 54K monthly website visits, up 35% over the last three months. Gravie's team grew 5.8% over the past year.

Latest monthly visits54K 3-month web change+35% 1-year team growth+5.8%
Monthly website visits119 observations · Mar 2016–Jul 2026
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Comparisons

Gravie compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Gravie investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Gravie's talent

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Team profiled 25 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

15 investors on Gravie's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage
GE Ventures
Series A 5 investors entered at this stage
Aberdare Ventures
FirstMark
Amish Jani
Split Rock Partners
Brightstone Venture Capital
Series B+ 8 investors entered at this stage
Securian Financial Group
Atlantic Vantage Point
Revelation Partners
Georgian
General Atlantic
Trinity Capital
AXA Venture Partners
FirstMark Capital
Other known 1 additional known investor
Narwhal Ventures

Global footprint

Where Gravie has talent and traffic

Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

In the news

Latest news about Gravie

Recent press, funding announcements, and product moves mentioning Gravie — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Gravie

An AI-synthesized read of the highest-engagement posts about Gravie on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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