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Grassroots

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Campaign Building Service Provider

Washington DC, United StatesFounded 1999PR
Valuation $100–250M Last recorded · 2000
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Grassroots and the history behind them.

About Grassroots

Established in 2011, Grassroots Solutions & Services Pvt. Ltd. operates as a next-generation service provider focused on delivering a comprehensive suite of digital, Business Process Management Solutions (BPMS), and application services to a global client base. The firm positions itself as an engineering-led organization that moves beyond traditional service delivery to create customized solutions for its clients.

The company's operational approach begins with identifying opportunities for process and technology optimization to produce high-impact, cost-effective results. It leverages established platforms and frameworks to construct scalable delivery models tailored to the specific business context of each client. This strategy is designed to help organizations streamline their operations, enhance performance, and scale their businesses efficiently while managing costs. Grassroots serves a worldwide clientele with a growing presence across India, the United States, and the United Kingdom, functioning as a global partner for businesses seeking to implement future-ready BPMS and digital solutions.

The service portfolio is extensive, covering strategic outsourcing to improve cash flow, intelligent automation, and the implementation of digital workflows. The business model is centered on providing superior multichannel customer engagement, support services, and leveraging technologies such as RPA and AI-driven communication for operational excellence. Additionally, Grassroots offers custom web, mobile, and enterprise application development, utilizing agile methodologies for integration and modernization. Revenue is generated by providing these specialized business transformation and digital services to enterprises across its international markets.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
1999
Headquarters
Washington DC, United States
Open positions
None listed
Dealroom signal
49.6/100
Sector
PR
Client focus
b2b
Investment activity
1 company, latest Mar 2000
Capital deployed
—
Preferred round
ACQUISITION

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Nov 2009 $0 — Edelman Digital —
SERIES B✓Equity / VC Feb 2000 $30M $120M Advanced Technology Ventures · AIG Investments · Charter Growth Capital · Paramount Capital —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Grassroots website traffic

Latest recorded traffic for Grassroots is 450 monthly website visits, up 181.3% over the last three months.

Latest monthly visits450 3-month web change+181.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • Advanced Technology Ventures
  • AIG Investments
  • Charter Growth Capital
  • Paramount Capital

Other known investors1 additional known investor

  • Edelman Digital
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Washington DC HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Grassroots on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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