Grassroots Cannabis

About Grassroots Cannabis

Grassroots Cannabis established itself as one of the largest private, vertically integrated multi-state cannabis operators in the United States before its acquisition. The company was founded in 2014 by Mitch Kahn, Matt Darin, Steve Weisman, and Josh Joseph, launching its operations in Illinois after the state passed its medical cannabis program. The founders brought a diverse set of experiences to the venture; Kahn had a thirty-year career in real estate investment and business management, Darin was an entrepreneur in commercial real estate, and Weisman had a background in corporate law. This collective expertise in real estate, finance, and law was instrumental in navigating the complex licensing and operational challenges of the burgeoning cannabis market.

The firm operated on a vertically integrated business model, managing the entire lifecycle of its products from cultivation and processing to sales. This structure allowed for rigorous quality control over its cannabis goods, which were developed for both the medical and adult-use markets. Grassroots served a diverse client base, including medical patients seeking therapeutic products and recreational consumers. Its revenue was generated through the direct sale of cannabis products at its dispensaries and wholesale to other retailers. The company’s retail dispensaries operated under brands such as Herbology, Greenhouse, and Windy City Cannabis, offering a wellness and education-focused customer experience.

Grassroots developed an extensive product portfolio that included premium flower, pre-rolls, concentrates like live resin and wax, and various edibles and wellness products such as RSO capsules and tinctures. The company focused on developing unique genetics to produce cannabis with optimal cannabinoid and terpene profiles, catering to seasoned consumers with multidimensional flavors and effects. A significant milestone for Grassroots was its rapid, license-driven expansion across the United States. Starting with just three dispensary licenses in Illinois, the company grew its footprint to include operations in at least eleven states, including key markets like Pennsylvania, Maryland, Ohio, and Michigan. This growth culminated in a landmark event in July 2020, when Grassroots was acquired by Curaleaf Holdings, Inc. for a deal valued at approximately $700-$875 million. The acquisition made Curaleaf the world's largest cannabis company by revenue at the time and integrated the Grassroots leadership team into Curaleaf's management, with Mitch Kahn joining the board and Matt Darin eventually becoming CEO of Curaleaf.