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Granular
Farm management software company dedicated to helping industry leaders build stronger and smarter farms
About Granular
Granular.ag is a forward-thinking startup specializing in precision agriculture, providing farmers with advanced tools and analytics to optimize their farming operations. The company operates in the agritech sector, focusing on enhancing soil productivity and crop yields through customized agronomy solutions. Granular.ag serves a diverse clientele, primarily targeting farmers and agricultural businesses looking to maximize their efficiency and profitability.
Granular.ag offers a suite of products including Granular Insights, Granular Business, Granular Agronomy, AgStudio, and AcreValue. These tools leverage satellite imagery and data analytics to provide real-time insights into soil fertility, crop health, and optimal planting strategies. By generating variable rate prescriptions for crops like corn and soybeans, the company helps farmers apply the right amount of inputs (like seeds and fertilizers) at the right time and place, ensuring maximum yield without over-application.
The business model of Granular.ag revolves around a subscription-based service, where clients pay for access to their software and ongoing consultation services. This model ensures a steady revenue stream while providing continuous value to their customers through season-long support and customized recommendations.
Granular.ag makes money by offering these subscription services, along with additional revenue from live demos and personalized agronomy consultations. Their approach combines cutting-edge technology with hands-on support, ensuring that farmers can make informed decisions to enhance their productivity and profitability.
In summary, Granular.ag is revolutionizing the agricultural industry by providing precision agriculture software and agronomy services that help farmers optimize their inputs and maximize their yields.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2017 | $300M | $300M | DuPont Capital Management | — |
| SERIES B✓Equity / VC | Sep 2015 | $19M | $75M | Andreessen Horowitz · Tao Capital Partners · Khosla Ventures · Fall Line Capital | — |
Growth signals
Latest recorded traffic for Granular is 13K monthly website visits, up 8.3% over the last three months. Granular's team declined 9.7% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A6 investors entered at this stage
Andreessen Horowitz
Felicis
Tao Capital Partners
Fall Line Capital
Emory Investment Management- HMH. Barton Asset Management
Series B and later1 investor entered at this stage
Other known investors2 additional known investors
- DMDuPont Capital Management
GV
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Granular on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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