G
Granular
Food · San Francisco, United States · Founded 2014
Farm management software company dedicated to helping industry leaders build stronger and smarter farms MoreLess
Granular.ag is a forward-thinking startup specializing in precision agriculture, providing farmers with advanced tools and analytics to optimize their farming operations. The company operates in the agritech sector, focusing on enhancing soil productivity and crop yields through customized agronomy solutions. Granular.ag serves a diverse clientele, primarily targeting farmers and agricultural businesses looking to maximize their efficiency and profitability.
Granular.ag offers a suite of products including Granular Insights, Granular Business, Granular Agronomy, AgStudio, and AcreValue. These tools leverage satellite imagery and data analytics to provide real-time insights into soil fertility, crop health, and optimal planting strategies. By generating variable rate prescriptions for crops like corn and soybeans, the company helps farmers apply the right amount of inputs (like seeds and fertilizers) at the right time and place, ensuring maximum yield without over-application.
The business model of Granular.ag revolves around a subscription-based service, where clients pay for access to their software and ongoing consultation services. This model ensures a steady revenue stream while providing continuous value to their customers through season-long support and customized recommendations.
Granular.ag makes money by offering these subscription services, along with additional revenue from live demos and personalized agronomy consultations. Their approach combines cutting-edge technology with hands-on support, ensuring that farmers can make informed decisions to enhance their productivity and profitability.
In summary, Granular.ag is revolutionizing the agricultural industry by providing precision agriculture software and agronomy services that help farmers optimize their inputs and maximize their yields.
Keywords: Precision Agriculture, Agronomy Software, Soil Fertility, Satellite Imagery, Crop Yield, Variable Rate Prescriptions, Subscription Service, Data Analytics, Farming Efficiency, Agricultural Technology.
Company overview
Granular company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2014
- Headquarters
- San Francisco, United States
- Employees
- 102
- Open positions
- None listed
- Dealroom signal
- 66.3
Valuation & funding
Granular funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2017 | $300M | $300M | DuPont Capital Management | — |
| SERIES B✓Equity / VC | Sep 2015 | $19M | $75M | Andreessen Horowitz · Tao Capital Partners · Khosla Ventures · Fall Line Capital | — |
| SERIES A✓Equity / VC | Feb 2014 | $6.2M | $25M | Andreessen Horowitz · Felicis · Khosla Ventures | — |
| LATE VC✓Equity / VC | Jan 2010 | $0 | — | Khosla Ventures | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 102 |
| 2025 | 113 |
| 2024 | 91 |
| 2023 | 279 |
| 2022 | 279 |
| 2021 | 329 |
| 2020 | 379 |
Growth signals
Granular website traffic
Latest recorded traffic for Granular is 13K monthly website visits, up 8.3% over the last three months. Granular's team declined 9.7% over the past year.
Comparisons
Granular compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Granular's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Granular has talent and traffic
team presence
In the news
Latest news about Granular
Recent press, funding announcements, and product moves mentioning Granular — open to read from the original sources.
Market sentiment
What the market is saying about Granular
An AI-synthesized read of the highest-engagement posts about Granular on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Granular’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.