Gracelock Industries

About Gracelock Industries

Gracelock Industries operates as a privately-held consumer goods holding company with a focus on manufacturing, distribution, and retail. The company's strategy centers on acquiring and developing brands in fragmented markets, particularly within the marine and power sports accessory sectors. A significant milestone for the company was the 2014 acquisition of Unified Marine, the manufacturer of SeaSense® marine accessories. This move was intended to bolster Gracelock's leadership position in the marine industry.

The company's business model involves an e-commerce marketplace platform that leverages online commerce, community engagement, and content to serve its target industries. Through its acquisitions, Gracelock aims to provide financial backing and extensive manufacturing and marketing resources to its portfolio companies, allowing them to operate as stand-alone entities with management autonomy. This strategy enables the acquired brands, such as Unified Marine, to focus on product development, quality improvement, and inventory investment to better support their customer base.

Gracelock's portfolio includes investments in companies like Lorenz and Jones, a distributor of marine and powersports accessories. The acquisition of Unified Marine further solidified Gracelock's presence in the marine market, adding a company with a history of developing marine and trailer products since 1984. The leadership, including Chairman Chip Besse and CEO Mark Schelbert, has emphasized a strategy of offering quality brands and growing sales in the marine and sporting goods markets.