GRACE

About GRACE

GRACE Inc. is a brand-building company that operates within the global health and beauty (H&B) sector, focusing on brand development and market expansion. Founded in 1991 as GRACE International Co., Ltd., the company is headquartered in Seoul, South Korea. Abraham Sun Cho took office as CEO in 2010, the same year the company established its personal care and cosmetics division and its e-commerce business. Under his leadership, the company has seen significant growth, achieving an annual revenue of 100 Billion KRW in 2023.

The company's business model encompasses a one-stop solution for H&B brands, providing services that include import and export, domestic and international e-commerce, brand development, distribution, and marketing. GRACE operates through B2B, B2C, and D2C channels, serving a diverse client base that ranges from online platforms to over 50,000 offline stores worldwide. The company exclusively manages and distributes over 50 global H&B brands and more than 100 domestic brands. A key aspect of its strategy involves leveraging customer data gathered from D2C sales in 60 countries to develop its own private label brands for both domestic supply and global export.

Historically, GRACE has achieved several milestones, including being recognized as a 'Best Partner' by CJ Olive Young on multiple occasions. The company has expanded its international presence by establishing GRACE Japan in 2023 and has plans for GRACE America in 2025. It has also been awarded for its export achievements, including the $2 Million Export Tower in 2024. Financially, GRACE has raised a total of $7.51M in funding.