Goyaz

About Goyaz

Goyaz is an Indian jewellery brand specializing in gold-plated silver pieces, positioning itself as an accessible and sophisticated alternative to traditional solid gold jewellery. The company was founded in January 2023 by Priyanka Vemuluri, who serves as the CEO. The idea originated from a personal experience where Vemuluri witnessed a family selling their land to afford wedding jewellery, inspiring her to create a brand that offers valuable and beautiful options without extreme financial burden. Supported initially by her husband and father-in-law, Vemuluri bootstrapped the company, which became profitable and grew rapidly.

The business operates on a direct-to-consumer model through a growing network of physical stores across India, having expanded to 18 locations in multiple states within its first couple of years. Goyaz primarily targets the Indian middle-income market, focusing on occasion-led and bridal wear. Its products are crafted from 92.5 hallmarked silver plated with 22-karat gold, combining the durability and affordability of silver with the appearance of gold. This strategy directly addresses the challenge of rising gold prices for consumers who seek variety and culturally significant designs. The company generates revenue through direct sales in its stores and offers a franchise model for expansion. In October 2025, Goyaz secured its first institutional funding of INR 130 Crores in a Series A round led by Norwest Venture Partners to accelerate growth and diversify its portfolio.