COMPANY PROFILE

GoWish

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Global social shopping and digital wishlist platform

Copenhagen, DenmarkFounded 2015eCommerce & Marketplaces

Valuation $100–250M Last recorded · 2026

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About GoWish

GoWish is a Copenhagen social shopping and digital wishlist platform (mobile and web) that lets users create, share and reserve wishlists from any online store, with creator affiliate and retail-media products (Wish Signals) that package purchase intent for brands. Launched in 2015 as Ønskeskyen by PostNord and spun out under Dotcom Capital in 2020, it was co-founded with CEO Mads Dahlerup; Capital D took a significant stake in January 2025. By July 2026 GoWish reported more than 18 million registered users (about half in the US), tens of thousands of affiliate partnerships and hundreds of brand relationships. In August 2026 it closed a $15.5 million Series A at about a $201 million valuation (investors including former EQT partner Mads Ditlevsen and Weco / Johan Wedell-Wedellsborg family office per company communications) to accelerate US growth. Sources: The Next Web / Bloomberg 24 Aug 2026; Dealroom round data.

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At a glance

Status: Acquired
Founded: 2015
Headquarters: Copenhagen, Denmark
Employees: 122
Open positions: None listed
Dealroom signal: 22.7/100
Industry: Marketing
Sub-industry: Ecommerce Solutions
Sector: eCommerce & Marketplaces, Social Commerce, Mobile Commerce, Ecommerce Sites, Personalized Recommendations, B2b Online Marketplace
Business model: Marketplace & ecommerce
Client focus: b2b, b2c
Links: Website LinkedIn

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Aug 2026	$16M	$201M	Mads Ditlevsen · Austing Handelsgesellschaft	↗
GROWTH EQUITY NON VC✓Other financing	Dec 2024	$0	—	Capital D	↗

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Growth signals

GoWish website traffic

Latest recorded traffic for GoWish is 1.9M monthly website visits.

Latest monthly visits1.9M

Monthly website visitsJul 2026–Jul 2026

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