Goumee

About Goumee

Operating as a technology-driven new flow service provider, Goumee, legally known as Goumee (Zhejiang) Information Technology Co., Ltd., was established in 2016. The company was founded by serial entrepreneur Junchao Zheng, also known as Nan Ya, who serves as the Chairman and CEO. Zheng correctly anticipated the rise of e-commerce live streaming and short video shopping guides, leading the company to focus on these areas. Before establishing Goumee, the team's primary business was in model agencies and monetizing e-commerce through platforms like Meipai and Kuaishou.

Goumee focuses on digital e-commerce development and brand digital transformation, offering clients a suite of services designed to build and manage efficient traffic channels. The firm's business model is centered on providing full-link solutions and professional services for both established domestic and international brands, as well as emerging consumer brands. These services are categorized into STP (focused on the Tmall ecosystem), DP (focused on the Douyin/TikTok ecosystem), OmniMarketing (integrating network-wide resources for brand marketing), and New Retail (leveraging offline formats for live streaming and digital transformation). Essentially, Goumee functions as an incubator and manager for key opinion leaders (KOLs) and influencers, using them to deliver brand management and digital marketing solutions, particularly for women's fashion brands. This approach allows businesses to achieve more efficient marketing outcomes. Revenue is generated by providing these comprehensive e-commerce services, which include live streaming, brand operations, and content creation.

The company has achieved significant milestones, including being recognized as a Taobao Live TOP institution and a high-tech enterprise in Zhejiang. CEO Junchao Zheng was named to the Forbes 30 Under 30 list for the retail and e-commerce industry in 2019. Goumee has successfully completed multiple funding rounds, including a Series A in 2018, a Series B in 2020, and later-stage venture capital financing in 2022, attracting investors such as Centurium Capital and Oriental Fortune Capital.