Gotuit

About Gotuit

Gotuit Media Corp. operated as a provider of video metadata technology, founded in 1999 and headquartered in Woburn, Massachusetts. The company specialized in services that indexed video content, enabling users to navigate and search within video libraries. This was achieved through a patented video metadata management system that defined scenes to enhance the discovery and presentation of video content. Mark Pascarella served as the company's president.

The firm catered to professional content publishers, including major names in news, music, entertainment, and sports. Its client roster featured organizations like the National Hockey League, Universal Music Group, and Scripps Networks, encompassing channels such as HGTV and the Food Network. The business model centered on working with content producers and distributors, like cable and satellite operators, to integrate its navigation software into video-on-demand (VOD) systems. This allowed viewers to segment content, for instance, by watching only the highlights of a sports game or specific stories from a news broadcast. Revenue generation was also linked to creating targeted advertising opportunities within these video segments. An on-screen billboard ad could be displayed, which users could click to launch a related product video or advertisement.

Throughout its history, Gotuit raised over $20 million in funding from investors including Atlas Ventures, Highland Capital Partners, and Motorola. A significant milestone was its acquisition by Digitalsmiths on November 22, 2010, for an undisclosed sum. This acquisition aimed to combine Gotuit's human-authored metadata capabilities with Digitalsmiths' automated technology, creating a comprehensive solution for video indexing and monetization. The merger also consolidated a significant intellectual property portfolio, comprising more than 35 patents related to metadata creation and application.