GOSO

About GOSO

GOSO is a pioneering company in the undergarments industry, focusing on creating skin-friendly, wire-free cotton products that cater to modern consumers seeking comfort and style. The company operates primarily in the Chinese market and targets a diverse clientele ranging from young adults to middle-aged individuals who prioritize both aesthetics and comfort in their undergarments. GOSO's business model revolves around direct-to-consumer sales through online platforms and retail partnerships, allowing it to maintain competitive pricing while ensuring high-quality standards. Revenue is generated through product sales, with a significant portion reinvested into research and development to innovate and expand their product line. By the end of 2019, GOSO successfully completed a Series A funding round, raising nearly RMB 1 billion, with Scale Partners acting as the exclusive financial advisor. This capital injection is aimed at scaling operations, enhancing marketing efforts, and expanding market reach.