GORGIE

About GORGIE

GORGIE is a beverage company offering a line of wellness-focused sparkling energy drinks. Founded in January 2023 by serial entrepreneur Michelle Cordeiro Grant, the company aims to disrupt the traditionally male-dominated energy drink market by catering to female consumers and health-conscious individuals. Grant, who previously founded the lingerie brand Lively and sold it for $105 million, identified a gap in the market for an energy drink with cleaner ingredients and a more inclusive, lifestyle-oriented branding.

Grant's background is in brand building, with a career that includes roles at Victoria's Secret. The daughter of Indian immigrant parents, she initially pursued finance before finding her passion in fashion and branding. She applied the community-driven strategy from Lively to GORGIE, using social media and direct feedback to inform product development, from flavors to ingredients. The brand name itself was derived from a slogan used at her previous company.

GORGIE's business model combines direct-to-consumer sales through its website with a rapidly expanding retail presence. The company sells its products through major retailers like Target, Whole Foods, Kroger, and Sprouts. Its market strategy focuses on creating a lifestyle brand that extends beyond the beverage, including collaborations and merchandise like swimwear. Revenue is generated from the sale of its energy drinks. As of April 2025, the company had raised a total of $37 million in funding over two rounds, including a $24.5 million Series A led by Notable Capital.

The core products are sparkling energy drinks that contain 150mg of caffeine from green tea, L-Theanine for focus, biotin, and B vitamins. They are formulated to be a healthier alternative, containing zero sugar, no aspartame or sucralose, and only five calories per can. The drinks are also vegan, gluten-free, Non-GMO Project Verified, and Kosher. The brand emphasizes its female-friendly positioning and clean ingredient profile to appeal to a wellness-focused demographic that was previously underserved by the energy drink industry.