GoPass

About GoPass

GoPass, operating as Pagos Automáticos de Colombia S.A.S., is a Colombian mobility payment ecosystem established in 2019 by founders Jorge Miguel Camacho, Felipe Samper, Alejandro Uribe, and Felipe Ochoa. The founders, friends with a 15-year history of collaborating on business ventures in logistics, call centers, and insurance, identified a significant opportunity to streamline mobility payments in a market where 80% of such transactions were cash-based.

The company provides a comprehensive solution for vehicle-related payments through a mobile "super app" and an RFID-enabled tag affixed to a vehicle's windshield. This system facilitates contactless payments at a wide network of locations across Colombia, including a majority of the country's electronic tolls, parking lots in shopping malls and airports, Terpel gas stations, and car washes. Beyond simple payments, the GoPass platform allows users to manage vehicle-related expenses, pay for the mandatory SOAT insurance and vehicle taxes, handle traffic fines, and schedule technical-mechanical inspections.

GoPass operates on a subscription-based model, offering several tiers. The "Premium" plan provides unlimited, commission-free transactions and includes additional benefits like roadside assistance for a monthly fee. A "Basic" plan is available for a one-time affiliation fee per vehicle, with users pre-loading a digital wallet and paying a small commission per transaction. The company serves both individual vehicle owners and corporate clients, offering fleet management solutions that can reduce logistics-related operational processes by up to 80% and provide discounts on tolls. The platform has seen substantial growth, reporting over 500,000 registered users and 650,000 enrolled vehicles.

Financially, GoPass has attracted significant investor interest. The company secured a $15 million Series A round in late 2023, led by Kaszek Ventures. This was followed by an $8 million extension in 2024, with participation from Qualcomm Ventures and the Spanish fund Kfund, bringing its total raised capital to $23 million. These funds are earmarked for strengthening its Colombian operations and fueling an international expansion, with Mexico identified as the first target market. It is worth noting that in late 2024, Colombia's Superintendence of Industry and Commerce (SIC) opened a formal investigation into GoPass regarding customer complaints about clarity on membership pricing, the handling of user requests, and payment reversals.