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goop
A weekly lifestyle publication, curated by Gwyneth Paltrow, offering exclusive collaborations, recipes, travel notes, wellness tips and more.
About goop
Goop is a wellness and lifestyle brand founded by actress Gwyneth Paltrow. The company operates in the health, wellness, and lifestyle market, targeting primarily affluent women who are interested in holistic health, beauty, and luxury living. Goop offers a wide range of products and services, including skincare, fashion, wellness supplements, and curated travel experiences. Additionally, the company provides content on various topics such as health, beauty, parenting, and social issues through its website and newsletters.
Goop's business model is a combination of e-commerce and content marketing. The company makes money by selling its own branded products, as well as products from other high-end brands. It also generates revenue through advertising and sponsored content on its platform. Goop's content serves as a marketing tool to drive traffic to its online store, where readers can purchase the products featured in articles and guides.
The company has positioned itself as a thought leader in the wellness industry, often sparking conversations and sometimes controversies with its unconventional health advice and luxury lifestyle recommendations. Goop's target market includes health-conscious consumers who are willing to invest in premium products and experiences to improve their well-being and lifestyle.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2008
- Headquarters
- Santa Monica, United States
- Employees
- 682
- Open positions
- 7
- Dealroom signal
- 74.9/100
- Industry
- Wellness Beauty, Fashion
- Sector
- Wellness Beauty, Tea, Dietary Supplements, Wealth Management, Apparel, Travel, Messaging, Storage, Lifestyle, Shoes, Superfood, Direct-to-Consumer
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Jan 2019 | $0 | — | Greycroft Partners | — |
| SERIES COther financing | Mar 2018 | $50M | $200M | Lightspeed Venture Partners · Felix Capital · NEA | — |
Growth signals
Latest recorded traffic for goop is 750K monthly website visits, down 21.9% over the last three months. goop's team grew 1.5% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
NEA
Felix Capital
Amanda Eilian
Slow Ventures
Isomer Capital
Series B and later2 investors entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about goop on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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