Goomer

About Goomer

Established in 2014, Goomer originated in Sorocaba, São Paulo, and has positioned itself as a pivotal technology partner for the foodservice industry in Brazil. The company was co-founded by Felipe Lo Sardo (CEO), Rafael Marcili Laganaro (CPTO), and Daniel Wassano. Lo Sardo's background in Control and Automation Engineering, combined with early leadership experiences and his role in his university's junior enterprise, provided a foundation for launching a tech-focused solution for restaurants.

Goomer provides a comprehensive suite of digital solutions designed to streamline operations for food businesses, ranging from small cake shops to large franchise networks. Its core business revolves around a SaaS model, offering digital menus accessible via QR codes, tablets, and self-service kiosks, along with an integrated delivery platform. This approach enables restaurants to enhance order accuracy, reduce operational costs, and improve the overall customer experience through automation. Unlike marketplace-focused competitors, Goomer provides a complete platform for managing both in-house and delivery orders, offering an alternative to the high commission fees charged by other delivery services.

The company's product line is designed for scalability, with monthly plans adaptable to businesses of all sizes. Key features include the ability for restaurant owners to easily update menus and promotions, while customers benefit from a more agile ordering process with detailed dish information and visuals. A significant milestone occurred in December 2023 when Goomer acquired Abrahão, its main competitor and the second-largest company in the self-service restaurant solutions sector. This strategic merger, supported by investor FEBACAPITAL, solidified Goomer's market leadership, resulting in a reported 42% increase in revenue and a 50% growth in monthly recurring revenue (MRR). The firm has raised approximately $3.9 million in funding to date and is focused on expanding its platform by integrating with more payment and logistics partners.