Goodvest

About Goodvest

Goodvest is a French financial technology company founded in 2020 by Joseph Choueifaty and Antoine Bénéteau, who were later joined by Aurore Pinon-Jacques. The company was established to provide a transparent and credible alternative to traditional savings, which the founders found lacking in environmental clarity. Joseph Choueifaty, the CEO, has a background in International Hospitality Management and holds a Master's in Entrepreneurship from HEC Paris and École Polytechnique. His conviction that finance could be a positive force for change led to Goodvest's creation. Co-founder and CTO Antoine Bénéteau was a cybersecurity consultant at KPMG before joining forces with Choueifaty, bringing his tech expertise to the mission-driven startup. Aurore Pinon-Jacques, an entrepreneur with a background in sustainable fashion and degrees from ESSEC and Sciences Po Bordeaux, joined as CMO.

Goodvest positions itself as the first fintech to offer investment solutions fully aligned with the Paris Agreement. The firm's business model is based on management fees, which range from 1.7% to 1.9% annually, and it does not charge entry, payment, or exit fees. The company provides a digital platform for individuals to invest in socially responsible financial products, serving over 15,000 clients as of early 2026. Goodvest's product suite includes life insurance (Goodvie and Goodlife), a Retirement Savings Plan (PER), children's savings accounts (Goodvest Kids), and private equity options. These products are managed in partnership with insurers like Generali and Spirica. The minimum investment to start is €300.

The core of Goodvest's offering is its rigorous, science-based investment methodology. The company analyzes investment funds based on strict environmental, social, and governance (ESG) criteria, excluding harmful industries such as fossil fuels, tobacco, and weapons. It prioritizes sectors central to the ecological transition, like renewable energy and low-carbon transport. Since March 2024, Goodvest has incorporated biodiversity impact into its selection process, using data from partners like Carbon4 Finance and CDC Biodiversité to assess a "biodiversity score" for companies. This methodology ensures portfolios are designed to follow a warming trajectory below 2°C. Clients can personalize their investments by choosing from themes such as climate solutions, access to water, and sustainable forests. The platform allows users to monitor both the financial performance and the environmental impact of their portfolios, providing a high degree of transparency.

The company has seen significant growth, reaching over €200 million in assets under management by September 2025. It has successfully completed several funding rounds, including a €10 million raise in 2023 and a €12 million Series B in September 2025, bringing its total funding to approximately $27 million. These funds are intended to fuel expansion, develop new products, and hire additional team members, with a focus on scaling a private wealth management service.