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GoodBelly

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GoodBelly offers a vegan, dairy-free and soy-free drink with live and active probiotic cultures for digestive health.

Boulder, United StatesFounded 2006eCommerce & Marketplaces

Valuation $50–100M Last recorded · 2018

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About GoodBelly

GoodBelly is a company that specializes in probiotic drinks and snacks designed to promote healthy digestion. The company targets health-conscious consumers who are looking to improve their digestive health through natural means. Operating in the health and wellness market, GoodBelly offers products that contain Lactobacillus Plantarum 299v, a probiotic strain known for its efficacy in supporting digestive health. The business model revolves around selling these probiotic products through various retail channels, including online and physical stores. Revenue is generated through direct sales of their beverages and snacks. GoodBelly differentiates itself by focusing on scientifically tested and extensively researched probiotic strains, ensuring that their products are both effective and easy to consume. The company serves a diverse range of clients, from young adults to older individuals, who are interested in maintaining a healthy lifestyle.

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At a glance

Status: Operational
Founded: 2006
Headquarters: Boulder, United States
Employees: 15
Open positions: None listed
Dealroom signal: 36.0/100
Industry: Food
Sub-industry: Innovative Food
Sector: eCommerce & Marketplaces, Storage, Biotechnology, Healthcare, Packaging and Containers, Freemium, Beverage, Functional Beverages
Business model: Marketplace & ecommerce
Client focus: b2c
Investment activity: 1 company, latest Apr 2023
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
LATE VC✓Equity / VC	Jun 2018	$12M	$48M	301 Inc	—
EARLY VCEquity / VC	Jun 2013	$8.2M	$33M	Undisclosed	—

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Growth signals

GoodBelly website traffic

Latest recorded traffic for GoodBelly is 23K monthly website visits, down 20.7% over the last three months. GoodBelly's team grew 0% over the past year.

Latest monthly visits23K 3-month web change-20.7% 1-year team growth0%

Monthly website visitsApr 2016–Jul 2026

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