Good Sign

About Good Sign

Good Sign, founded in Helsinki, Finland, in 2007, is a software company specializing in the automation of recurring revenue monetization. The company was established by six founders who are still with the company. Taija Engman, one of the co-founders, has an extensive background in leading software businesses and customer projects at Fujitsu before establishing Good Sign. She holds an MSc in Industrial Engineering and Management and now serves as the chairwoman of Software Finland ry. Tuomas Unhola was appointed CEO to lead the company's growth.

The company's core offering is a SaaS platform designed to automate and manage pricing, billing, and monetization processes for businesses with recurring revenue models, such as subscriptions and pay-per-use services. The software complements existing CRM and ERP systems by digitalizing service contracts and billing, aiming to reduce revenue leakage and manual work. Good Sign's platform is built to handle complex and versatile pricing and billing scenarios, supporting various models from fixed fees to usage-based charges. It provides an end-to-end solution by integrating with various systems to automate the entire revenue lifecycle, from data connection to the final invoice.

Good Sign targets modern service businesses, including B2B SaaS companies and Managed Service Providers (MSPs), with clients such as Fujitsu, Com4, and OpusCapita. The business model is based on providing its software as a service to a global customer base. The company has its headquarters in Helsinki, with offices in the Netherlands and the United States to support its international expansion. In 2021, Good Sign secured EUR 10 million in growth funding to accelerate its global success.