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Good Money
A conscious digital banking platform providing banking and financial services, while directing 50% of profits to impact
About Good Money
Good Money is a pioneering financial startup that aims to revolutionize the banking industry by combining traditional banking services with a strong commitment to environmental and social justice. The company operates in the financial services market, targeting environmentally conscious consumers who want their money to make a positive impact on the world.
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Good Money offers a range of banking services, including checking accounts, debit cards, and a unique rewards program. Unlike traditional banks, Good Money pledges to invest 50% of its profits into initiatives that benefit the environment and social causes. This means no investments in deforestation, private prisons, or any other harmful industries. Instead, the company focuses on industries that positively impact people and the planet.
One of the standout features of Good Money is its partnership with Rainforest Trust. For every transaction made using a Good Money account, a percentage is donated to protect the Amazon rainforest. Specifically, each swipe of the Good Money card helps save 10 trees, 133 animals, and 484 square feet of jungle. This unique approach allows customers to contribute to environmental conservation simply by using their bank accounts as they normally would.
Good Money also offers a fee-free banking experience, with no overdraft, minimum balance, or ATM fees at over 55,000 locations. Additionally, the company has a distinctive rewards program that allows customers to earn equity in Good Money itself, turning everyday banking into an opportunity for ownership.
The business model of Good Money is built on generating revenue through standard banking activities, such as transaction fees and interest on loans, while allocating a significant portion of profits to environmental and social causes. This dual focus on profitability and positive impact sets Good Money apart in the financial services market.
At a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- San Francisco, United States
- Employees
- 42
- Open positions
- None listed
- Dealroom signal
- 73.8/100
- Industry
- Fintech
- Sub-industry
- Banking
- Sector
- Fintech, Sustainable Development Goals, Challenger Bank, Climate Tech, Climate Fintech, Hard Tech, financial inclusion
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Good Money.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES AEquity / VC | Feb 2020 | $0 | — | Undisclosed | — |
| SERIES A✓Equity / VC | Mar 2019 | — | — | ICU Ventures | — |
Growth signals
Latest recorded traffic for Good Money is 380 monthly website visits, down 96.5% over the last three months. Good Money's team grew 2.4% over the past year.
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Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A13 investors entered at this stage
Galaxy Interactive
Peter Diamandis
Troy Carter
Galaxy Digital LP
Boost VC
Justin Rosenstein
Cross Culture Ventures
BlockTower Capital
Breyer Capital
Ken Howery
Mitch Kapor
MaC Venture Capital
ICU Ventures
Other known investors13 additional known investors
8 Decimal Capital
Ausum Ventures
Buckhill Capital LP
Daniel Breyer..
David Langer
Designer Fund
For Good Ventures
Marlon Nichols
Thursday Ventures
TO ventures
Visary Capital
Wessel Management
Yubo Ruan
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Good Money on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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