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Good Money

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A conscious digital banking platform providing banking and financial services, while directing 50% of profits to impact

San Francisco, United StatesFounded 2018Fintech
Valuation $100–500M Latest valuation · 2018
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Good Money and the history behind them.

About Good Money

Good Money is a pioneering financial startup that aims to revolutionize the banking industry by combining traditional banking services with a strong commitment to environmental and social justice. The company operates in the financial services market, targeting environmentally conscious consumers who want their money to make a positive impact on the world.

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Good Money offers a range of banking services, including checking accounts, debit cards, and a unique rewards program. Unlike traditional banks, Good Money pledges to invest 50% of its profits into initiatives that benefit the environment and social causes. This means no investments in deforestation, private prisons, or any other harmful industries. Instead, the company focuses on industries that positively impact people and the planet.

One of the standout features of Good Money is its partnership with Rainforest Trust. For every transaction made using a Good Money account, a percentage is donated to protect the Amazon rainforest. Specifically, each swipe of the Good Money card helps save 10 trees, 133 animals, and 484 square feet of jungle. This unique approach allows customers to contribute to environmental conservation simply by using their bank accounts as they normally would.

Good Money also offers a fee-free banking experience, with no overdraft, minimum balance, or ATM fees at over 55,000 locations. Additionally, the company has a distinctive rewards program that allows customers to earn equity in Good Money itself, turning everyday banking into an opportunity for ownership.

The business model of Good Money is built on generating revenue through standard banking activities, such as transaction fees and interest on loans, while allocating a significant portion of profits to environmental and social causes. This dual focus on profitability and positive impact sets Good Money apart in the financial services market.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2018
Headquarters
San Francisco, United States
Employees
42
Open positions
None listed
Dealroom signal
73.8/100
Industry
Fintech
Sub-industry
Banking
Sector
Fintech, Sustainable Development Goals, Challenger Bank, Climate Tech, Climate Fintech, Hard Tech, financial inclusion
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Good Money.

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Feb 2020 $0 Undisclosed
SERIES AEquity / VC Mar 2019 ICU Ventures
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Good Money website traffic

Latest recorded traffic for Good Money is 380 monthly website visits, down 96.5% over the last three months. Good Money's team grew 2.4% over the past year.

Latest monthly visits380 3-month web change-96.5% 1-year team growth+2.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

26 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A13 investors entered at this stage

  • Galaxy Interactive
  • Peter Diamandis
  • Troy Carter
  • Galaxy Digital LP
  • Boost VC
  • Justin Rosenstein
  • Cross Culture Ventures
  • BlockTower Capital
  • Breyer Capital
  • Ken Howery
  • Mitch Kapor
  • MaC Venture Capital
  • ICU Ventures

Other known investors13 additional known investors

  • 8 Decimal Capital
  • Ausum Ventures
  • Buckhill Capital LP
  • Daniel Breyer..
  • David Langer
  • Designer Fund
  • For Good Ventures
  • Marlon Nichols
  • Thursday Ventures
  • TO ventures
  • Visary Capital
  • Wessel Management
  • Yubo Ruan
Team profiled 17 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States60%
🇦🇪 United Arab Emirates20%
🇮🇳 India20%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Good Money on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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