GoMetro

About GoMetro

GoMetro, founded in 2012 by Justin Coetzee, initially launched as a mobile application to provide real-time public transport information for commuters in Cape Town, South Africa. Coetzee, drawing from his background in urban planning and transport economics, recognized a significant gap in accessible transit data. The company evolved from this consumer-facing application into a B2B enterprise focused on fleet management solutions. This strategic pivot led to the development of a sophisticated software platform aimed at optimizing transport operations for businesses.

The company's core offering is a fleet management platform that distinguishes itself by concentrating on activity management rather than just asset tracking. It provides businesses with real-time operational visibility, enabling them to coordinate fleet movements, enhance efficiency, and reduce operational costs. GoMetro serves clients with large commercial vehicle fleets, such as buses and trucks, helping them digitize their entire transport operations.

A key area of specialization for GoMetro is facilitating the transition to electric vehicles (EVs) for commercial fleets. Its software leverages telematics data, often from clients' existing systems through an open-format approach, to support this electrification process. The platform assists operators with crucial aspects of EV adoption, including the planning of charging infrastructure and optimizing routes to incorporate charging needs, thereby ensuring business continuity is maintained. GoMetro's business model is primarily based on providing its software-as-a-service (SaaS) platform to fleet operators.