GolfForever

About GolfForever

GOLFFOREVER operates within the golf fitness and wellness market, providing a digital training system for both amateur and professional golfers. The company was founded in 2019 by Dr. Jeremy James, a chiropractor and specialist in chronic back pain. His experience directing the Aspen Back Institute for over a decade, where he treated numerous golfers for chronic pain and saw improvements in their game through his methods, inspired the creation of a scalable digital solution. The company's platform is designed to improve flexibility, strength, balance, and rotational power, aiming to increase swing speed and consistency while reducing the risk of injury.

The business model combines a physical training tool with a subscription-based mobile application. Revenue is generated through sales of the GOLFFOREVER Swing Trainer and recurring revenue from app subscriptions, which provide personalized daily workout and recovery plans. The Swing Trainer is a multi-use tool that functions as an asymmetrical resistance training bar and a swing-weight optimized heavy warmup club. The AI-powered app creates customized exercise routines based on a user's proprietary strength and flexibility assessment. Content includes over 1,000 instructional videos from doctors and PGA Tour trainers.

GOLFFOREVER targets a broad market, from recreational golfers to elite professionals, regardless of age or skill level. The company has established significant partnerships, becoming the "Official Golf Fitness System" of the PGA TOUR through 2027. It also has a partnership with the LPGA, equipping all tour players with its training system. The products are sold direct-to-consumer via the company website and Amazon, and through over 900 retail locations, including Dick's Sporting Goods, Golf Galaxy, and PGA Tour Superstore. In January 2024, GOLFFOREVER secured a $10 million Series A funding round led by Clerisy, a consumer growth equity fund. This funding is intended to accelerate expansion through new partnerships, retail growth, and research initiatives. The company has attracted several professional golfers as equity investors and brand ambassadors, including Scottie Scheffler and Tom Kim.