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Goldtag

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Digital Asset Development

Çankaya, TürkiyeFounded 2019Fintech
Valuation $50–100M Last recorded · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Goldtag

Established in 2019, Goldtag is a financial technology company headquartered in Ankara, Turkey, operating as a subsidiary of FINTAG YAZILIM DANISMANLIK ANONIM SIRKETI. The firm provides a mobile finance application that enables users to securely buy, sell, and store precious metals such as gold, silver, and platinum. The platform targets individual investors, allowing them to transact in small increments, starting from as little as 0.01 grams, and facilitates 24/7 trading.

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Goldtag's business model is centered on providing a seamless and secure digital environment for precious metal transactions. Users can fund their accounts via bank transfers (EFT/Havale) or with a credit/debit card through the Sipay infrastructure. While there are no commissions on buying or selling transactions within the app, the company generates revenue through the dynamic pricing of metals, which is based on international market rates and current bank exchange rates. The platform also offers a B2B solution called Goldtag Gateway, an API service that allows other businesses to integrate precious metal and commodity trading features into their own platforms.

The Goldtag application offers a range of features designed for both investment and social savings. A key function is the ability to send and receive precious metals as gifts, create special event funds for occasions like weddings or birthdays, and even support donation campaigns. The app includes a digital "Money Box" feature that helps users set and track personal or shared savings goals. Expanding beyond traditional assets, Goldtag also allows users to invest in agricultural commodities like wheat and barley by tracking real-time commodity market prices. To comply with legal standards and ensure security, all users must complete a KYC (Know Your Customer) verification process.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Çankaya, Türkiye
Employees
20
Open positions
None listed
Dealroom signal
46.4/100
Industry
Fintech
Sector
Fintech
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Sep 2025 $10M $50M Turkcell · Finberg · Colendi · Inveo Portfolio ↗
SEED✓Equity / VC Jan 2023 $840K $3.4M Colendi —
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Growth signals

Goldtag website traffic

Latest recorded traffic for Goldtag is 2.6K monthly website visits, up 62.5% over the last three months. Goldtag's team grew 11.1% over the past year.

Latest monthly visits2.6K 3-month web change+62.5% 1-year team growth+11.1%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Re-Pie Asset Management
  • Colendi

Series A3 investors entered at this stage

  • Turkcell
  • Finberg
  • Inveo Portfolio
Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇹🇷 Turkey100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Goldtag on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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