GoldPocket.com

About GoldPocket.com

GoldPocket Interactive emerged in 1999 as a developer of interactive television technology and services, founded in Massachusetts before relocating to Los Angeles in November 2001 to be closer to its entertainment industry clients. The company was steered by President and CEO Scott Newnam. GoldPocket's core business involved creating, managing, and delivering interactive media applications that allowed television audiences to engage with programming in real-time.

The firm's technology enabled viewers to participate in activities like virtual games and respond to on-screen questions, effectively connecting television, the internet, and wireless networks into a unified interactive experience. This service was licensed to major television networks, with a business model based on a set-up fee and additional per-customer charges based on engagement. Key clients included prominent names such as the Game Show Network, Comedy Central, Fox Television, and Sony Television. The company's platform was initially accessible via set-top boxes and personal computers, but a strategic acquisition of wireless media company Moeo in 2002 expanded its reach to an estimated 60 million cellular phones in the United States at the time.

By 2002, GoldPocket had successfully raised $60 million from investors, including AOL Time Warner and Waterview Partners. The company's trajectory culminated in its acquisition by Tandberg Television in late 2005. The deal, valued at approximately $78.5 million in cash and shares, was part of Tandberg's strategy to build a comprehensive platform for digital television delivery, integrating interactive applications to enhance consumer appeal and generate revenue for its clients.