Gogolook

About Gogolook

Gogolook, a TrustTech company founded in 2012, operates with the mission to build a global anti-fraud network. The company was established by co-founders Jeff Kuo, Jackie Cheng, and Reiny Song, who were university classmates with complementary skills; Kuo specialized in industrial design, while Cheng and Song had backgrounds in information systems and scientific management. The impetus for the company's creation was a personal experience, when CEO Jeff Kuo nearly fell victim to a phone scam. This event motivated the team to develop solutions to combat such fraud.

The company's flagship product is the mobile application Whoscall, which provides caller identification and spam blocking services. The app has achieved over 100 million downloads globally and leverages a database of over 2.6 billion numbers, the largest of its kind in East and Southeast Asia. Whoscall operates on a freemium model; the free version identifies unknown callers, while the premium subscription offers advanced features like an auto-updating offline database and automatic blocking of spam calls. Revenue is generated through a mix of B2C services, including in-app advertising and premium subscriptions for Whoscall, and B2B enterprise solutions. While B2C currently accounts for the majority of revenue, the B2B segment is expanding with offerings like digital identity verification and brand protection services. Gogolook has also ventured into the fintech space with Roo.cash, a financial product comparison platform in Taiwan.

Gogolook's journey includes a significant milestone in 2013 when it was acquired by Naver, the South Korean internet giant behind the messaging app Line. The founding team later bought back the company to regain agility and financial independence, with backing from investors like Trinity Investment and Cathay Private Equity. In July 2023, Gogolook went public, listing on the Taiwan Innovation Board (TIB) of the Taiwan Stock Exchange, becoming the first pure AI software company targeting global markets to do so. The company has demonstrated strong financial performance, reporting a 64% year-over-year revenue growth in 2022 and maintaining gross margins between 85% and 90%. As a founding member of the Global Anti-Scam Alliance (GASA), Gogolook collaborates with law enforcement and government agencies in multiple countries, including Taiwan, South Korea, Thailand, and Japan, to combat fraud.