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Goalsetter
Fintech · New York City, United States · Founded 2015
A goal-based savings and gifting platform, made just for kids and powered by those who love them MoreLess
Goalsetter is a financial technology company that provides a comprehensive money management app designed for families. The app offers a range of services including savings accounts, debit cards, and financial literacy quizzes tailored for kids, teens, and parents. Operating in the personal finance market, Goalsetter aims to educate and empower families to manage their finances responsibly. The business model is unique in that it allows users to pay what they think is fair based on the value delivered, rather than a fixed monthly fee. Revenue is generated through user contributions and potentially through partnerships and financial services. The app uses engaging methods like memes and gifs to teach financial concepts, making learning about money fun and accessible for all ages. Goalsetter serves a diverse clientele, from young children to adults, ensuring that financial education and responsible money management are integrated into everyday family life.
Keywords: financial literacy, savings, debit cards, family finance, kids education, teens, parents, money management, fintech, quizzes
Company overview
Goalsetter company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2015
- Headquarters
- New York City, United States
- Employees
- 50
- Open positions
- 3
- Dealroom signal
- 65.1
Valuation & funding
Goalsetter funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES AOther financing | Mar 2024 | $9.6M | $75M | Astia · Seae Ventures · Partnership Fund for New York City · Reseda Group | ↗ |
| SERIES AOther financing | Jul 2023 | $24M | $96M | TruStage Ventures · Citizens Bank · Partnership Fund for New York City · Astia | — |
| SERIES AOther financing | Dec 2021 | $15M | $60M | Kevin Durant · Seae Ventures · Astia · Fiserv | ↗ |
| SEEDOther financing | Jan 2021 | $3.9M | $16M | CC Sabathia · Amber Sabathia · Northwestern Mutual Future Ventures · Portfolia Funds | — |
| SEEDOther financing | Jun 2018 | $0 | — | Financial Solutions Lab | — |
| SEEDOther financing | Jan 2017 | Entrepreneurs Roundtable Accelerator | — | ||
| SEEDOther financing | Jan 2016 | Pipeline Angels | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $7.9M | 0% | 50 |
| 2025 | $7.9M | 0% | 56 |
| 2024 | $7.9M | 0% | 69 |
| 2023 | $7.9M | +57.6% | 69 |
| 2022 | $5M | +127.3% | 56 |
| 2021 | $2.2M | +109.5% | 37 |
| 2020 | $1.1M | — | 15 |
Growth signals
Goalsetter website traffic
Latest recorded traffic for Goalsetter is 2.1K monthly website visits, down 30% over the last three months. Goalsetter's team declined 10.7% over the past year.
Hiring
Open positions at Goalsetter
Current openings linked to this company in Dealroom.
Comparisons
Goalsetter compared with similar companies
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Talent graph
Goalsetter's talent
Source: Dealroom Talent Intelligence.
Investors
34 investors on Goalsetter's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Goalsetter has talent and traffic
team presence
In the news
Latest news about Goalsetter
Recent press, funding announcements, and product moves mentioning Goalsetter — open to read from the original sources.
Market sentiment
What the market is saying about Goalsetter
An AI-synthesized read of the highest-engagement posts about Goalsetter on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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