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Glorious Games Group AB (formerly Stardoll AB)
Virtual entertainment and social gaming environment for young adults
About Glorious Games Group AB (formerly Stardoll AB)
Stardoll operates as an online platform primarily targeting young girls who have an interest in fashion, fame, and social interaction. The platform allows users to dress up celebrities, design their own fashion items, and customize their avatars with a variety of makeup and hairstyles. Stardoll serves a global market, boasting a community of over 360 million users. The business model is freemium, offering basic services for free while providing premium features through a subscription model known as 'Superstar' membership. Revenue is generated through these subscriptions, in-game purchases, and advertising. The platform also includes mobile games, contests with prizes, and social features like chat and parties, enhancing user engagement and retention.
Source: Dealroom company dataAt a glance
- Founded
- 2004
- Headquarters
- Stockholm, Sweden
- Sector
- Consumer Services
Latest news
Press, funding announcements and product moves mentioning Glorious Games Group AB (formerly Stardoll AB).
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
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Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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