GlobalWide Media

About GlobalWide Media

GlobalWide Media operates as a data-driven digital marketing company, providing tailored online advertising solutions for major brands and agencies. The company was established in 2006 by co-founders Farshad and Frank Fardad. Farshad Fardad, who serves as the CEO, brought experience from the internet space since the late 1990s as an entrepreneur and executive, having previously co-founded and served as President of Hi-Speed Media until its acquisition by ValueClick. His background also includes a role as Vice President for Bank of America.

The firm specializes in connecting brands with specific consumer audiences across a variety of digital channels, including display, search, mobile, social media, and email marketing. Its business model is centered on performance-based advertising, utilizing pricing structures such as Cost Per Action (CPA), Cost Per Click (CPC), Cost Per Mille (CPM), and Cost Per Install (CPI). This approach is designed to generate measurable returns for clients in sectors like automotive, travel, e-commerce, education, and finance. Revenue is generated through these performance-based campaigns, which have reportedly produced over $3 billion in annual sales for its advertising partners.

GlobalWide Media's services are powered by data science and proprietary technology that leverages thousands of unique data points to predict campaign outcomes and maximize brand awareness and profit. The company utilizes a database of over 900 million global audience profiles to inform its targeting strategies. Its offerings include analytics and measurement, video advertising, cross-device display advertising, and email marketing. A significant milestone in the company's history was the 2012 acquisition of Neverblue Media, a performance-based online marketing company, for $40 million in cash. This acquisition, along with that of AKMG, expanded GlobalWide Media's international presence and capabilities in mobile advertising. In 2015, Neverblue and another acquired entity, Pulse Mobile, were fully unified under the GlobalWide Media brand.