Global Commerce Systems

About Global Commerce Systems

Commerce.com Inc., publicly traded as Nasdaq: CMRC, operates a prominent software-as-a-service (SaaS) e-commerce platform, formerly known as BigCommerce Holdings, Inc. The company rebranded in 2025 to reflect a broader focus on an interconnected commerce ecosystem. Its core mission is to provide a powerful, open, and AI-driven platform that empowers businesses of all sizes, from small ventures to large enterprises, to establish, manage, and scale their online sales operations.

The company's journey began in 2009 when Australian co-founders Eddie Machaalani and Mitchell Harper, who first connected in an online chatroom in 2003, launched BigCommerce in Sydney. Their initial collaboration led to the creation of Interspire, a web software company whose shopping cart product became the foundation for BigCommerce. The founders aimed to simplify e-commerce for small and medium-sized businesses by providing a comprehensive, user-friendly solution. The company quickly expanded, opening its first U.S. office in Austin, Texas, in 2009 and later moving its headquarters there. A major milestone was its Initial Public Offering (IPO) on the Nasdaq in August 2020.

Commerce.com operates on a subscription-based business model, generating revenue primarily from monthly fees paid by merchants using its platform. Additional income is derived from partner and services revenue, which includes fees from technology and agency partners. The platform serves a global clientele, including notable brands like Patagonia, United Aqua Group, and various B2C and B2B merchants. The company's strategy is increasingly focused on "agentic commerce," where AI assistants play a significant role in product discovery and purchasing.

The platform itself is an all-in-one solution for e-commerce, offering features such as customizable store design, catalog and order management, secure checkout, reporting, and hosting. A key selling point is its "Open SaaS" architecture, which provides merchants with flexibility and deep integration capabilities through APIs, allowing connections to third-party services for payments, shipping, marketing, and accounting. The company has expanded its offerings through strategic acquisitions, such as the 2021 purchase of Feedonomics, which enhanced its data feed management and omnichannel capabilities. It also offers specialized solutions like B2B Edition for wholesale merchants and Multi-Storefront functionality, allowing businesses to manage multiple brand sites from a single account.