GiftCertificates.com

About GiftCertificates.com

Established in 1997, GiftCertificates.com was an early entrant in the e-commerce space, focusing on reward solutions and gift products for both corporate and consumer markets. The company's business model centered on being an aggregator of gift card brands, offering corporate prepaid incentive solutions, direct-to-consumer gift cards, and fulfillment services for merchants. A core product was the SuperCertificate®, a universal gift certificate redeemable for gift cards from hundreds of participating merchants, positioning it as an alternative to traditional corporate incentives like cash or merchandise.

The company's revenue is generated through the sale of these gift certificates and cards. For corporate clients, it provides a streamlined way to manage and distribute employee rewards and incentives. For consumers, it offers a centralized platform to purchase gift cards for various retailers, restaurants, and hotels. The business profits from the initial sale of the cards, unredeemed balances, and by attracting new customers to the affiliated merchants.

Over its history, GiftCertificates.com has experienced several ownership changes. It was founded in Seattle but relocated its headquarters to Omaha in 2005. In October 2010, the company was acquired by Marlin Equity Partners, a private investment firm, with the goal of supporting its growth initiatives. Subsequently, in February 2019, Seattle-based Tango Card acquired GiftCertificates.com. This acquisition was funded in part by a $10 million investment from FTV Capital and was aimed at combining Tango Card's digital rewards platform with GiftCertificates.com's extensive customer base and merchant relationships.