Giesen Coffee Roasters

About Giesen Coffee Roasters

Giesen Roasting Solutions B.V. operates as a manufacturer of high-quality coffee roasters, serving a global market that ranges from small independent roasteries to semi-industrial coffee producers. The company's business model is centered on the direct sale and worldwide distribution of its handcrafted machines, supplemented by comprehensive customer service and support. Revenue is generated through the sale of these roasters, along with accessories, spare parts, and proprietary software solutions.

The company's origins trace back to a metalware factory called De Eik, founded in 1988 by the father of Karin Bussink. De Eik produced parts for various businesses, including manufacturing complete machines for the established roaster company Probat. After her father's passing, Karin and her husband, Wilfred Giesen, took over the business. With his technical knowledge from the metalworking industry, Wilfred Giesen decided to pivot the business in 2006 to focus exclusively on creating their own line of coffee roasters, believing they could improve upon existing designs. This decision marked the formal beginning of Giesen Coffee Roasters. To better understand the needs of their clients, the founders also operated a micro-roastery and shop, which served as a real-world testing ground for their earliest products. In 2019, Bolster Investment Partners acquired a minority stake to support international growth and professionalization.

Giesen manufactures a range of roasters known for their robust build quality, employing cast iron and high-quality European steel. The product line spans from small sample roasters (W1 series) to flagship models for specialty cafes (W6 series) and larger-capacity machines for commercial operations (W15, W30, and up to W140A). A key differentiator is the high degree of control offered to the user, with precise adjustments for airflow, drum speed, and temperature. The machines are designed for both manual and fully automatic roasting, with touchscreen interfaces and compatibility with software like Artisan and Cropster, in addition to Giesen's own Giesen Profiler software. This allows roasters to create, replicate, and save detailed roast profiles, ensuring consistency. Models can be customized by color and materials to fit the aesthetic of a client's roastery.