GGTech Entertainment

About GGTech Entertainment

GGTech Entertainment, established in 2018 by co-founders José Parrilla and César Roses, operates as a significant multinational in the gaming and esports sectors. The company's genesis is rooted in the founders' extensive experience within the sports and technology industries, with Parrilla having a background as an investor and board member in various technology and sports entities, and Roses bringing over two decades of experience from his tenure at the sports multinational, PRISA. This collective expertise has shaped GGTech's strategic direction, focusing on developing entertainment, technological, and educational projects linked to the video game industry.

The firm has established a robust presence across Europe, Latin America, the Middle East, and North Africa, developing and managing a diverse portfolio of esports products. GGTech's business model encompasses the full lifecycle of esports event and content creation, from initial design and production to commercialization. The company serves a broad client base that includes educational institutions, publishers, and brands, creating customized esports experiences and competitions. A cornerstone of its operations is its involvement in the educational sector, where it organizes amateur competitions for students at university, high school, and primary school levels, such as UNIVERSITY Esports and IESports. These initiatives aim to foster talent and create value within the gaming community from the ground up.

GGTech's revenue is generated through the organization of these leagues and tournaments, broadcasting and content creation, and by providing a platform for brands to connect with the gaming audience. In a significant strategic move, the company secured a €11 million investment from Mexican fund B-Capital and began a collaboration with Amazon's Twitch, which became a shareholder. This partnership enhances GGTech's content distribution, making events accessible to a global audience. Another key milestone was the establishment of a joint venture with the Saudi Arabian esports federation, creating Tahadi, which will manage the 'Saudi eLeagues' and aims to position Saudi Arabia as a global gaming hub. Furthermore, GGTech has expanded its reach into the United States through the acquisition of the National Esport Collegiate Conference (NECC), the largest collegiate esports league in the country, demonstrating its commitment to growth in the North American market.