GetWhy

The company operates on a B2B model, providing an end-to-end consumer insights platform for go-to-market, innovation, and marketing teams at large enterprise consumer brands. Its client roster includes prominent global names like The Coca-Cola Company, eBay, Nestlé, Adidas, Unilever, and Heineken. GetWhy's business model centers on its proprietary generative AI platform, named Bloom, which automates the entire qualitative research process. This includes designing studies, recruiting participants from a global pool of over 300 million consumers, conducting and moderating video-based interviews, and synthesizing the data into actionable insights. This allows companies to receive in-depth qualitative feedback within hours, a process that traditionally takes weeks.

The core service revolves around transforming video interviews into strategic narratives, enabling clients to test creative assets, validate product concepts, and refine marketing campaigns with unprecedented speed. For instance, eBay reported being able to bring consumer feedback into meetings within three days, a task previously considered impossible. By automating the labor-intensive aspects of qualitative research, GetWhy offers its services at a fraction of the cost of conventional methods. The company has demonstrated significant growth, attracting substantial investment, including a major Series A round led by PeakSpan Capital, to fuel its global expansion and cement its market position. With 60% of its revenue already coming from the United States, GetWhy is set to open a U.S. office in 2025 to better serve its largest market.